Rachel Strevey Alvarado
Digital Marketing - Strategic Consultant - Entrepreneur
With 17+ years of experience in digital marketing, demand generation, and eCommerce for B2B and B2C companies, I am a strategic catalyst and advocate for Fortune 500 clients who want to grow their online ecosystems using innovative digital marketing and AI tools that move their unique business goals forward.
In my most recent position as an Account Director, Enterprise Customer Success at a Martech services provider specializing in SaaS solutions, I managed a portfolio of $5M, and achieved significant upsells with exceptionally low churn.
My signature is building strong relationships, leading with empathy, and providing data-driven strategic insights. I drive myself and my teams to deliver value at every touchpoint.
Credentials include:
Executive Master of Business Administration (EMBA)
AI certifications
DMA Certified Marketing Professional (DCMP) from the American National Advertising Assoc.
Advanced Spanish Certificate
Tools: Exact Target, Hubspot, Wrike, Slack, Jira, Monday, Salesforce, Totango, Strikedeck, various CRM, CMS platforms
I collaborate with cross-functional teams, including sales, product, support, creative, and marketing, to retain and grow enterprise programs and upsell SaaS solutions that fit each customer.
“It's rare that you come across stand-out talent like Rachel. I had the opportunity to work with Rachel as our Customer Success manager while at U.S. Bank. Rachel's ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. She kept large and small projects on track and handled many technical details with ease. As a team member or a leader, Rachel earns my highest recommendation.”
Brenda, Executive Leader, Client
"Rachel is a sharp marketing strategist who combines deep agency experience with customer empathy. She is equally comfortable building relationships and driving performance across growth and Fortune 500 clients. I am impressed by her understanding of client needs, how she manages expectations, and her ability to uncover insights. I have witnessed first-hand how much Clients appreciate her contribution and attribute it to their success. In Rachel, you find the ultimate professional, who can be trusted to solve your toughest marketing challenges, consistently. It has truly been a joy to work with her and evolve into a thoughtful marketing leader.”
-Sam, VP of Solutions Team Member
"Rachel has done a great job managing a complex email ecosystem that spans several markets and languages. Under her guidance and leadership, she has expanded the program to include behavioral triggers and dynamic content. She keeps up to date with the latest industry trends and dispenses that knowledge to the team in a collaborative fashion. She’s always looking ahead to what the team can learn next. Rachel would be a valuable member of any team looking to improve their digital strategy."
- Ryan, Strategic Analytics Director
"Rachel is able to speak anyone’s language. There have been countless times in which she has eased my worries. This extends beyond internal discourse and into client presentation. She is able to soften the client's concerns and speculation at the drop of a hat.”
-Peer Review
Globally Focused.
A global approach includes deep experience with cross-cultural teams. Applying attention to close cultural gaps for company culture and customer segments.
I have an Advanced Level Spanish Certificate from the Instituto Cervantes. I'm constantly engaging with international markets and I love this!
A Travel Enthusiast: 20+ years of international travel experience.Countries visited include Spain, Hungary, Austria, Germany, Brazil, Argentina, Haiti, Trinidad and Tobago, Costa Rica, Italy, Dominican Republic, Uruguay, Jamaica, and multiple cities in Canada and Mexico.
Entrepreneur:
ChelFoto Digital Media: Professional iStock/Getty Images Editorial Stock Photographer, Event Photography
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ChelFoto DM: Digital marketing services, consulting
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LadiesintheLoop Social Manager: Chicago-based social community for local favorites, events, and happenings.